Music Marketing Consulting
Need clarity on the next steps to take? Looking for creative ideas for deeper fan engagement? Need to work through your thoughts on releasing your music? Want advice on diversifying your revenue streams during and after COVID-19. Set up a one-on-one session and ask me anything.
You’ve put your heart and soul into creating music and are excited to get it out in the world. You only get one shot to release something new. Give your next launch a good start and a plan for what happens after release day. I’ll help you plan all the details to help give your music the best shot of cutting through the noise.
Strategic marketing for your music career. Get help to tell your story, build your brand, plan your social media strategy, launch a new website, manage and create effective email marketing, target playlists, sell more merch, launch a crowdfunding campaign, and build an engaged fan base. What are your goals? Let’s talk.
PR & Communications
Pitching is what you have to do each time you have to convince a blog to write about you, a radio station to play you, a promoter to book you, and anyone to fund you. It’s all in your story. I create bios, EPKs, news releases, email pitches, and docs. Take charge of your own PR & communications with the tools you need to make persuasive contact.
Social & Digital Marketing
I’ve been doing social media and digital marketing since 2007. A content strategy that ties together social media, email marketing, website, social advertising, to connect to and grow your fanbase. Understand where your audience lives online and what they care about. Know the tools you can use to manage your presence more effectively. Book a consultation.
Self-managed artists (or artist managers who are focused on other areas of development) can tap into my expertise in artist management, independent music marketing, strategic planning, project management, events production, and business management. If you are struggling with organizational governance, I have tools that can help. Get the support you need, whenever you need it.
Self-released artists and independent labels can get a helping hand on your next release. There are a million details to manage including distribution, DSPs, playlist pitching, PR & radio pitching, information management, reporting, and so many more launch details. Add my experience to your team. Get in touch.
Digital Legacy Consulting
For musicians, your online world includes revenue sources, connections to people, access to your music, and loads of creative content. But what happens to all of your online stuff if you be come incapacitated or die? I’ve been a researcher and speaker on digital legacy since 2008. Let me help you put together a plan to ensure that your life’s work will remain online for your fans to enjoy, while earning revenue for your family.
Music Marketer, Artist Manager, Teacher
Not gonna lie: 2020 opened new doors.
An idea in January to teach a half-day workshop to help DIY musicians release their music better, turned into developing and teaching two online courses (Promotion & Digital Marketing) as part of a college-level Music Business Administration degree.
For 5 years I’ve been helping musicians navigate the ins and outs of self-releasing and marketing their own music. It’s a business that is ever-changing with technology developments and new opportunities to reach people. It helps that I am intensely curious about how things work, love solving problems, am a creative thinker, and have top-notch hustle skills.
This is my second time ’round in the music business and it beautifully bookends an extensive & varied marketing career that includes:
– Starting a social & digital marketing consultancy in 2007 (before Facebook was open publicly)
– Heading the social media measurement & analytics team at a global PR firm
– Being the social & digital content manager for Justin Trudeau’s party leadership campaign
– Copywriting for PR, sales, advertising & email marketing for over a decade
– Working with tech startups in an incubator program as a marketing mentor
– Becoming a world-leading expert on digital legacy (what happens to your online stuff when you die)
– Managing international events, logistics, and promotion
– Building online communities since 1999 (yes, pre-social media)
– Teaching social media & community management at McGill Univeristy, Canada’s top-ranked university
My first time in working in music began as a concert producer at 15 years old: I had 3 punk bands, a venue, hired a PA, had security, and sold tickets. I broke even, the event was legendary, and a flame was sparked!
After that, my real start began in entertainment PR where I repped Canada’s Juno Awards, Toronto’s famed El Mocambo and Horseshoe Tavern, along with arts festivals, film launches, bands, and record labels. And, I spent a few incredible years working in London as a label liaison for a music video post-production company.
I live in Montreal and have been working remotely with clients around the world for more than 13 years.
Get in touch and we’ll have a chat about how I can help your next project.