Strategic marketing for your next release. Get help to tell your story, build your brand, plan your social media strategy, launch a new website, manage and create effective email marketing, and foster an engaged fan base.

PR & Communications

Get the tools you need to tell your story effectively. I create bios, EPKs, news releases, and email pitches so you can take charge of your own DIY PR. Need a pitch for sponsorship, playlists, bookers? I’ll walk you through what you’ll need and help you refine your message.


Self-managed artists, or artist managers who are focused on other areas of development, can outsource aspects of the work. Tap into my expertise in independent music marketing, strategic planning, project management, events, and business management.

Label Services

Get support on your next release. I help you manage the all the little details of releasing your own music. Distribution, streaming, playlists, publishing, information management, reporting, artwork, and merch. I’m here to help.

One-on-One Consulting

I am available for personalized music business consulting. If you need clarity on the next steps to take, want to refine your artist story and brand, or are seeking creative ideas to foster deeper fan engagement we can set up a one-on-one session. Let’s talk about it.

Digital Legacy Consulting

For musicians, your online world includes revenue sources, connections to people, access to your music, and loads of creative content. But what happens to all of your online stuff if you be come incapacitated or die? I’ve been researching and speaking about digital legacy since 2008. I can help you put together an action plan to ensure that your life’s work will remain online and earning revenue for your family.

Adele McAlear

Adele’s start in music was as a concert promoter at the age of 15. In her early 20s she worked in entertainment PR in Toronto. After 2 years in London as a label liaison, she spent 8 years in Vancouver working in tech marketing before continuing that path in Montreal. In 2007, Adele became a social media and digital marketing consultant and worked on high-profile campaigns with Justin Trudeau and John Cleese. In 2015, she made the radical decision to take everything she’d learned back to her roots in music. She provides consulting and project services to music clients, and currently works with Irish musician ZASKA. She teaches two college-level courses at Trebas Institute (Digital Marketing & Promotion) as part of the Music Business Administration program.

Get in touch

Tell me how I can help you.